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Our Story

Our Joe's Surf Shop model.

 Welcome to Joe's Surf Shop

Welcome to our surf shop! Here you will find our wild story from the beginning... Joe's Surf Shop is a relatively new company, beginning in 2016. But, there is a lot more to the story prior to 2016.

It starts waaaay back then when a small sand and gravel company named Saddleback Materials was created in 1986. Our material company operated in Southern California for almost 30 years. But, nowadays Saddleback Materials is more known as Saddleback Supply Co, serving as more of an apparel company. In the 2010s we began to get into the apparel business through baseball clothing. While running baseball teams in SoCal, we sold baseball equipment and gear online. This paved the way to our current operations.

In 2014, Koloa Surf Company was created. You may have heard of Koloa Surf due to its strong presence on the internet. Koloa Surf, Saddleback Supply Co, and Joe's Surf Shop all operate under Joes Inc. Each individual company specializes in unique apparel ranging from board shorts to classic tees. However, Joe's Surf Shop focuses on men's clothing.

Since 2014, Joe's has focused on creating high quality clothing that has a local Californian feel. With logos like the California Bear and the Longboard Logo, you can tell that California is in each piece of art we create. On the weekends, you might find us passing out stickers at local beaches like Doheney or Salt Creek. Keep an eye out!

We hope you enjoy your experience at Joe's Surf Shop and keep an eye out for a store near you in the future!


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